AI Insights · Timothy · July 2025
Top Beauty Retail Apps on iOS in Egypt: Q2 2025 Performance
Explore the performance trends of the top beauty retail apps on iOS in Egypt during Q2 2025, highlighting downloads and active users.
In the second quarter of 2025, the top beauty retail applications on iOS in Egypt showed varied performance in terms of downloads and active users, as reported by Sensor Tower.
Source Beauty experienced fluctuating weekly downloads, peaking in the week of April 21 with around 1.2K downloads. Active users increased to approximately 5.8K mid-quarter, before seeing a slight decrease towards the end of June.
FACES Beauty – فيسز showed a significant spike in downloads in late May, reaching about 1.3K. Active users also rose, peaking at over 8.5K in the same period.
Mazaya Stores maintained steady download numbers throughout the quarter, with a notable increase to 763 downloads in the final week of June.
باث&بودي وركس saw its downloads peak at 952 in late April. Active users fluctuated, with a notable recovery to around 5.6K by the end of the quarter.
Finally, Nice one | نايس ون maintained a consistent pattern in both downloads and active users, ending the quarter with approximately 314 downloads and 1.2K active users.
These trends highlight the dynamic nature of the beauty retail app market in Egypt. For more detailed insights, visit Sensor Tower.
